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J. M. Smucker Acquires Ancient Grains Company

Enray’s truRoots brand offers on-trend product platform in the growing gluten-free market.

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By: Sean Moloughney

Editor, Nutraceuticals World

The J. M. Smucker Company has completed an acquisition of Enray Inc., Livermore, CA, a leading manufacturer and marketer of premium organic, gluten-free ancient grain products, including sprouted and non-sprouted grains, pasta and cookies, which are primarily sold under its flagship brand truRoots.

Enray generated net sales of more than $45 million over its latest 12-month period. The transaction includes a leased manufacturing facility in Livermore. Details of the transaction were not disclosed.

“This acquisition strengthens and adds to the breadth of our natural foods business, extending it beyond the leadership position we currently hold in the natural and organic beverages category,” said Richard Smucker, CEO. “The addition of the truRoots brand and its organic quinoa and other ancient grain products provides an on-trend, compelling product platform across the rapidly growing gluten-free market.”

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